Jan. 2, 2025

a Beloved Beverage and their not so Great History in Mexico

a Beloved Beverage and their not so Great History in Mexico

If you search Mexico and Coca Cola, there’s no doubt you’ll be flooded with content about how much Mexicans love it, as well as the sky rocketing rates of diabetes in the country.  You might see the alarmin statistic that in Chiapas, Mexicans drink an...

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If you search Mexico and Coca Cola, there’s no doubt you’ll be flooded with content about how much Mexicans love it, as well as the sky rocketing rates of diabetes in the country. You might see the alarmin statistic that in Chiapas, Mexicans drink an average of 2.5 liters of coca cola, but of course, as with all these things, it is deeper.

In this episode, Cristina tells Carmen about the corruption that led to Femsa Coca Cola's wealth in Mexico, as well as how they are leaving parts of Chiapas without water.

Documentary mentioned: El Susto (the shock)

If you have topic suggestions, feel free to email Historiasunknownpodcast@gmail.com or use the contact us form on the website https://www.historiasunknown.com/contact/

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Music Credit: Hustlin (Instrumental) by Neffex

Sources:

https://coha.org/coca-colas-corporate-greed-is-leaving-mexicans-thirsty/
https://www.business-humanrights.org/en/latest-news/mexico-ngos-academics-protest-against-coca-cola-femsa-bottling-plant-citing-water-scarcity-health-impacts-of-soft-drinks-in-chiapas/
https://hhsbroadcaster.com/12367/world/poorest-mexican-state-faces-soft-drink-epidemic/
https://www.esquire.com/news-politics/politics/a22172862/coca-cola-mexico-town-water/
https://www.nytimes.com/2018/07/14/world/americas/mexico-coca-cola-diabetes.html#click=https://t.co/PbgflMAwOA
https://economictimes.indiatimes.com/news/international/us/a-state-in-mexico-that-consumes-more-coke-than-any-other-place-in-the-world/articleshow/112635370.cms?from=mdr
https://www.theguardian.com/world/2019/nov/15/coca-cola-country-in-southern-mexico-photo-essay
https://www.biggerlifeadventures.com/san-cristobal-de-las-casas-zapatistas-water-and-coca-cola/

WEBVTT

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Hi everyone. This is Carmen and Christina and this is

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Estodia's Unknown, a podcast where we talk about Latin American history.

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Sometimes it's horrible and deals with heavy topics like racism, corruption,

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and genocide. But more than that, it's also about resistance,

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power and community. And today there's a lot of corruption. Yeah.

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I love it, do we No, No, but we love

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to talk about it. Yeah. We love to inform everyone

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about it. Really. Yeah, that's what it is. Yeah. Yeah,

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I'm talking about Coca Cola and Mexico specifically Chiapas. Yeah.

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And if our OG listeners or anyone who's just goes

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to the beginning of our episodes, for anyone who's listening

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to every single episode, yes, well, notice that we have

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one of our very first episodes is about Coca Cola,

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focusing mostly on their disruption of labor movements and alleged

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ties to para militaries and murders in Colombia. Yeah, but

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other supposed to yeah, other countries in Central America. Yes,

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And I think in that episode we briefly mentioned that

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we were going to talk about Mexico and Coca Cola

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specifically in a separate episode, And here we are two

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years later. Yes, Coca Cola and Mexico. So if you

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searched Coca Cola and Mexico, there's no doubt that you're

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going to be flooded with content about how much Mexicans

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love Coca cola. There's no denying that a conspiracy. They

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forced it on us. It's actually not a conspiracy. It's true. No,

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it's true. Yeah, no, no, no. You know when you

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go to Mexico and you're sitting for dinner, Yeah, Laca

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and literally they'll go no, no, no, not la Coca Lacokota.

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You're right, yeah, yeah, and you'll walk to the corner store, yeah,

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to go get it, to go, get Lakokota, and you

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can return the old bottle, yeah, and then get it

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for cheaper. Yeah. So yeah. Also you're gonna find so

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you're gonna find like content about how much Mexicans love

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Coca cola, but also like the rocketing, skyrocketing rates of

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diabetes in the country. There's also going to be talked

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about blaming Coca cola for diabetes, the coca cola addiction,

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sugar addictions. You'll probably also come across this alarming and

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statistic that in Chiapas Mexicans drink an average of two

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point five liters of Coca cola a day. Oh my god. Yeah.

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But of course behind all of this, it's not like, oh,

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they just love it. It's deeper. It's always deeper. Yeah.

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And at the root of it all, what do you

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think we're going to find Carmen capitalism? It was capitalism

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all all along, capitalism and neo colonialism. Yes, yeah, and

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of course that's what's going on here. So if you

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maybe people didn't know, I don't know, but we sent

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the folks. Was a Mexican president, right, yeah. I think

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it was two thousand to two thousand and six. So

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in the recent years though, like twenty sixteen, he made

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waves on social media because he was known to like

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clap back at Trump for ship, like Trump would say

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something about the wall and maybe sent the Fox would

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come out and say something else and people were like

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hell yeah, retweeting and shit. But it's like not people there, no, No,

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he's not liked as he should not be, or as

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he should be he should not be like whatever. We

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shouldn't like any politicians. Okay, people were out here celebrating

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what's her name? Okasio, Oh I thought you were gonna say,

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Jimmie Corner. Oh sorry, get into the no. But like

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anytime there's like a win for the Latino community in

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like government, I'm like, okay, AOC AOC which not the

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worst of all of them, but like, i mean, look

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at that that politician in LA that was saying things

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about black people, right, like the politicians s yeah, oh

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sorry it was more than one. Yeah yeah, yeah, so yeah,

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don't celebrate any of them. So yeah, he was saying

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things like that, like no, we're not building your fucking wall,

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and he was like it was he was getting like

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social media fame, cloud cloud, thank you, that's the word.

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But maybe people don't know. He was a president of

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FEMSA before becoming president, and FEMSA owns ok So, the

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biggest chain of convenience stores in Mexico, also apparently coming

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to the US at some point. No way, Yes, they're

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opening some oak So somewhere so they own also. But

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also FEMSA is Coca Cola in Mexico. It's Coca Cola.

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FEMSA the largest beverage bottler and marketer of Coca Cola,

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a multi national beverage company headquartered in Mexico City. He

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was the president of that company before being the president

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of Mexico. I don't know if you're going to mention

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it later, and I don't fully remember, but when I

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did the Coca Cola episode of The Labor Unions, I

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briefly mentioned this, and then he had a nickname at

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this corporation. I see, man, I wish I remembered. I

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don't remember, but he had a nickname because of his

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like just how much work he did and whatever else,

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like how much he helped the company and all that.

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But I do remember it. I didn't write I that

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didn't come across any I think I was reading. Wow,

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I don't know about this nickname. I didn't write it.

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I didn't see it when I was reading about it.

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I try to remember to listen to it so I

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could send it to you. Yeah, and I'll edit it

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in if you do that. This is editing Christina, and

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in a shock internaive events, Carmen did not remember the

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name like she says she would, and even in the

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original episode she said he had a nickname, but I

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don't remember it. So we still don't know what this

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nickname was. All right, back to the episode, but before

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we get into all that, let's go to the beginning.

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So Coca Cola first entered Mexico in nineteen twenty six.

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By the late nineteen thirties, it was already pretty popular,

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but they wouldn't reach their current level of fame until

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the nineteen sixties slash seventies. So in nineteen seventy one,

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Coca Cola ran this very very famous ad that you've

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probably come across. It's called the Hilltop Ad. But in

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this ad, there's people from all over the world standing

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on a hilltop in Italy. They all have a coke

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bottle in hand and they're singing like I like to

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buy the world of coke, and this air everywhere and

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it was just like very very effective. And if there's

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one thing they're good at, it's marketing, Like, oh yeah,

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that's like the number one thing they were known for

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for the longest time. Yeah, there's a reason that people

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think about Christmas and Coca Cola like Coca Cola. Yeah,

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and the Polar Bear. And you know what, we talked

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about this in the Coca Cola episode, literally their second episode,

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I think, no, it's like third one. I think third one.

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Think the first one was the Coffee and san and

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then the Travis Ravine, Oh, you're right, and then the

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Coca Cola. Yeah, so that add their numbers everywhere including Mexico.

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But then also when Mexico held the Olympics, Coca Cola

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was a huge sponsor, so they were everywhere during that

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time period too, So the product soared in sales after this.

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And again it had already been like a staple in

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most places, but this, like it was huge the Olympics. Uh,

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and Coca Cola sponsoring it because you know when it

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sponsors some Once there's a sponsor for the Olympics, you

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literally see that everywhere. Yeah, plus like worldwide attention mm hmm.

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And so former President Fox, we sent the folks. He

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was a salesperson. First he I think he started as

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a delivery driver for Coca Cola, then a salesperson. Part

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of this was to give incentives to local businesses to

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become exclusive to Coca Cola instead of pepsi. Literally the

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reason you don't even see pepsi in Mexico, like nobody

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drinks it. If you go and like ask for a pepsi,

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like who are you? Yeah, that doesn't exist. I don't

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like pepsi and that's probably because of all the marketing.

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So yeah, all of this combined with the successful marketing

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campaigns helped the tone. But also our little buddy NAFTA helped.

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That should have been on our bingo card NAFTA. Damn,

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you're right, because there's also I have yet to post

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the bingo card. Oh gosh, and all of our posts

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and everything. Yeah. Uh, I feel like I was going somewhere.

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Oh yeah, I feel like we mentioned it often. We do,

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usually in an episode that has to do with Mexico

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and NAFTA's gonna come up. NAFTA was a great thing

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for Femsa Coca Cola, so they received hundreds of millions

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of dollars in investments because of NAFTA. And for those

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that might be unfamiliar, NAFTA is the North American Free

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Trade Agreement which established a free trade zone in North America.

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It was signed in nineteen ninety two by Canada, Mexico,

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and the US and it took effect on January first,

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nineteen ninety four. What NAFTA did was immediately live tariffs

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on the majority of goods produced by Canada and Mexico

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in the US for those three countries, so like it

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was supposed to be cheaper. You know, it sounds like

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a good thing, but it was largely terrible to the economy. Yeah,

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a lot of US jobs went to Mexico, like the

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famous Machi la Las, which so many terrible things they're

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including the femicides in wads are Ti to the makilaal

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ras so the factories and in Huadis in places like that.

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So people working at the Maquila loras there, they were

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severely exploited and in fact, their pay went down after NAFTA.

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Latino workers in the US suffered the most job losses

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after NAFTA, and the decade after NAFTA came, you know

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into play, Mexican minimum wage is down fourteen percent than

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before NAFTA. Yeah, fourteen percent. That's a lot. Like as

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time goes on, you're supposed to be making more money,

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not right, These things are supposed to go up, not down.

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And then outside of minimum wage, just the national average

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for everyone that went down two percent after NAFTA. Twenty

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eight thousand small Mexican businesses were lost after four years

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after NAFTA, and this is directly because of NAFTA. That

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is a lot, right, Mexican farmers being affected the most,

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like small time businesses, fault small farms. Also, you you

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talked about Commandante Ramona, right, yeah, you might have mentioned,

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I'm pretty sure in that episode. But the day NAFTA

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went in to effect January first, nineteen ninety four, the

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Zapatisas declared war on the Mexican steam and I when

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I don't know why was that day chosen? Do you

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remember or no? I think it was chosen because it

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was when NAFTA. I'm okay, like deliberately on that day. Yeah,

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that's because NAFTA is not a good thing. No, it's terrible,

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but for different reasons. Because if you also paid attention

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to current news, like NAFTA is a talking point for Trump,

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I'm the right queen right now, and it's none of

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what they say is not true, like, but there are

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bad things about NAFTA because they're saying like, oh, they're

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stealing American jobs. Like currently there's a video going aroun

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on TikTok that's gone viral of some white guy talking

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about how like this is a and it's like some

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I don't know, meat or something meat from so and so,

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and it costs way more because of NAFTA because this

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is all going Oh, a Brazilian meat company supposedly is

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underpaining something something something, But really this Brazilian company is

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headed by the US. Oh okay, but they're trying to

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somehow blame like Brazil and America and NAFTA and this

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has nothing to do with that, but they're they're doing

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this and it's like at the head of it, it's

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still the US, right. And it's the same thing with NAFTA,

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where like it benefited the richest and the preparations and

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not the people. So NAFTA was actually renegotiated in twenty

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seventeen and then in twenty twenty it became the United

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States Mexico Canada Agreement. But I don't know the details

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of that. I didn't look at that and what changes

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were made or anything like that. And again this is

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a talking point of the press. Didn't elect and he

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like all the terroriffts and blah blah blah blah whatever.

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Fuck him. So yeah, back to uh, Coca cola. Enough

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about enough to That's all I wrote. So that was

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a very very brief like history on Coca Cola why

211
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they're so powerful in Mexico, which is very brief and like,

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now I wanna why is this terrible? Like why does

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any of this matter? Well, well, because behind FEMSA Coca Cola,

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you know, there's so much money, political power and who

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suffers the people? Right, Like, there's a reason that the

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once president of FEMSA was also the president of the country,

217
00:13:40.440 --> 00:13:43.600
right And again it wasn't. He wasn't. He was not

218
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a popular president for a reason. So that's the reason

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that Coca Cola is able to do whatever they want

220
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in Mexico. When we sent the folks was president, he

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signed water rights over to the bottling companies, mainly THEEMSA

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Co Cocola, And this was under the guise of creating

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more jobs. But really what this did was give Theemsacocacola

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the ability to privatize a public resource, deplete that public resource,

225
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profit off that public resource, and now that resource is

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running out. Like yeah, And one of the worst worst

227
00:14:24.240 --> 00:14:27.759
examples of why this is also bad is the city

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00:14:27.799 --> 00:14:32.080
of San Cristoval de Las Casas in Chiapas, Mexico. So

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this all started in the nineteen sixties. For San Cristo,

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Coca Cola started running very predatory ads aimed at indigenous

231
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communities of this area in a time when like and

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still these communities are largely ignored neglected by the Mexican government.

233
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I mean that's why they had to declare war on

234
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Oh yeah, like we talked about episode. There's a reason

235
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it happened. I shouldn't listen to that. It's been a while. Yeah,

236
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Coca Cola was running like printing these as these billboards

237
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in like their languages, which was something that was unheard

238
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of at the time. Damn, that's fucked up. Yes, they

239
00:15:12.679 --> 00:15:17.000
also like forced the soda into religious ceremonies. Basically they

240
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would drive there. I remember reading about that in the book,

241
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and yes, they would be like, well, I mean, I'm

242
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sure you're going to get into it. Oh I was

243
00:15:25.639 --> 00:15:27.559
gonna say, you can say no. I mean that's kind

244
00:15:27.600 --> 00:15:30.360
of like fully fully remembered to remember. They incorporated like

245
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Coca cola soda into their religious like rituals I think

246
00:15:35.799 --> 00:15:38.559
to the point where like it involved like baptisms and

247
00:15:38.600 --> 00:15:43.639
whatever else involved Coca cola. M M. Yeah. So they

248
00:15:43.679 --> 00:15:46.519
would drive into these communities with their like, you know,

249
00:15:46.679 --> 00:15:49.519
Coca Cola trucks and just hand out all this stuff.

250
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During this time the nineteen sixties, the diet of these communities,

251
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they were even more isolated than they are now, right,

252
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So their diets were very uh simple, just very basic

253
00:16:02.720 --> 00:16:07.639
like rice beans, nothing processed, simple diets. And so they

254
00:16:07.679 --> 00:16:12.120
come into these communities with butt loads of coca cola

255
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in their trucks and start handing it out to everyone.

256
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They would do this all the time. Their diets were

257
00:16:18.120 --> 00:16:20.080
so simple that their bodies and taste pus were just

258
00:16:20.120 --> 00:16:23.440
like not ready for goca cola. Imagine like suddenly tasting

259
00:16:23.480 --> 00:16:27.879
something so sweet that you've never like tasted anything like that, Like, yeah,

260
00:16:27.919 --> 00:16:30.840
it's it is made to be addictive, it is, so

261
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you know, that's one thing. But then on top of that,

262
00:16:34.399 --> 00:16:38.919
at the same time, evangelical churches were leaving or getting

263
00:16:38.919 --> 00:16:41.559
pushed out, really out of the very big cities and

264
00:16:41.679 --> 00:16:46.240
going into more rural areas. And you know, evangelicals, colonization.

265
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All of this is all tied together, even if you

266
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want to deny it or not, Like the big Catholicism, like,

267
00:16:52.279 --> 00:16:54.759
there's no denying this. They go into these communities to

268
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convert people. So the Evangelicals were getting pushed out of

269
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the larger Catholic cities. Is like when Anari's Catholic, like Hey,

270
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this is Catholic. You're not gonna come here and change

271
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people's minds. So they were getting pushed out of the

272
00:17:06.920 --> 00:17:08.920
big cities and then they were going into these rural

273
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indigenous communities, pressuring people to convert, pressuring their beliefs. And

274
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so the angelicals pressured indigenous communities to stop drinking alcohol.

275
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And so this led to indigenous religious leaders substituting Coca

276
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Cola during religious ceremonies instead of this other drink called posh,

277
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and posh was very alcoholic. It just contained a lot

278
00:17:34.720 --> 00:17:37.279
of alcohol in it. This was used for different things

279
00:17:37.799 --> 00:17:42.359
throughout different ceremonies. It was like to be you know,

280
00:17:42.519 --> 00:17:45.039
people would drink it. So now this was replaced by

281
00:17:45.039 --> 00:17:49.039
Coca cola because this isn't alcohol. Also another reason why,

282
00:17:49.880 --> 00:17:54.559
like you've heard about Mormons and Coca Cola and and soda,

283
00:17:54.680 --> 00:17:59.440
right yeah, Like they're making these companies rich because you know,

284
00:17:59.480 --> 00:18:01.839
they can't drink a lot of things, but soda they can.

285
00:18:02.279 --> 00:18:05.319
And when you can't, I don't know. This is like

286
00:18:05.559 --> 00:18:08.720
I'm waving it a little into like my own beliefs

287
00:18:08.759 --> 00:18:11.759
right now. But like people create to be addicted to something,

288
00:18:12.160 --> 00:18:15.440
like I am addicted to coffee. Whatever, I'm gonna drink it.

289
00:18:15.480 --> 00:18:17.519
They can't drink coffee, they can't drink alcohol. What are

290
00:18:17.519 --> 00:18:19.799
they gonna do? Drink a bunch of soda, Like there's

291
00:18:19.799 --> 00:18:22.839
no They're gonna find something and for soda. And so

292
00:18:22.960 --> 00:18:25.559
now the emagelicals were doing the same thing to the

293
00:18:25.559 --> 00:18:29.720
indigenous communities, getting them them addicted to soda because oh,

294
00:18:29.759 --> 00:18:34.039
SODA's okay, but alcohol isn't. So, you know, the push

295
00:18:34.240 --> 00:18:39.839
was replaced by Coca Cola during these ceremonies, and also

296
00:18:40.079 --> 00:18:43.480
Coca Cola soon started to replace this other drink called bosol,

297
00:18:44.160 --> 00:18:48.759
and bosol is made of fermented corn dough. Farm workers,

298
00:18:49.000 --> 00:18:53.079
people that had very you know, hard uh physical jobs,

299
00:18:53.359 --> 00:18:55.920
they would drink bosol for energy in the fields, Like

300
00:18:55.960 --> 00:18:58.039
you can't be sitting out there eating like a meal,

301
00:18:58.079 --> 00:19:01.400
so they would just drink it. So then Coca Cola

302
00:19:01.480 --> 00:19:06.799
replaced bosol in the fields. Then in the nineteen nineties,

303
00:19:06.880 --> 00:19:10.079
Coca Cola constructed a bottling plant just outside of front

304
00:19:10.200 --> 00:19:14.000
San Cristoval Las Casas. This plant, you know, obviously it

305
00:19:14.039 --> 00:19:16.440
brought a lot of jobs. It brought a lot of jobs,

306
00:19:16.480 --> 00:19:20.079
but it also was using a ton of water, and

307
00:19:20.160 --> 00:19:24.440
so now water is very very hard to access in

308
00:19:24.519 --> 00:19:29.759
San Cristoval and surrounding communities. There's days like or weeks

309
00:19:30.119 --> 00:19:32.920
in these communities that people only have access to running

310
00:19:32.920 --> 00:19:35.440
water two days out of the week. But because of

311
00:19:35.480 --> 00:19:39.480
the plant called the plant as X all the time. Yes, yeah,

312
00:19:40.039 --> 00:19:43.000
I have the number down here, but I'm just going

313
00:19:43.079 --> 00:19:46.599
to share some here. So there's a doctor in San

314
00:19:46.640 --> 00:19:50.160
Cristobel and his name is Marco Sarana, and he compared

315
00:19:50.480 --> 00:19:55.759
the way that drug gangs infiltrate new markets. You know,

316
00:19:56.519 --> 00:20:00.359
they go into new cities, gave people that are already

317
00:20:00.359 --> 00:20:03.720
addicted to something a little small taste get them addicted. Yeah,

318
00:20:03.799 --> 00:20:05.759
they had to buy more and more. They act the

319
00:20:05.799 --> 00:20:09.480
same way. Yeah. He has spared that to how Coca

320
00:20:09.519 --> 00:20:14.880
Cola infiltrated chiapas, just like Niceley did with the formula exactly.

321
00:20:15.000 --> 00:20:16.880
Which did we ever do an episode on that? I

322
00:20:16.880 --> 00:20:18.839
don't think so. I think we just have talked about

323
00:20:18.839 --> 00:20:20.519
it our friends stay here and that's one of my

324
00:20:20.599 --> 00:20:26.039
lists for so long on our shirt list. But yeah, yeah,

325
00:20:26.480 --> 00:20:29.119
same thing they you know, like I said, they would

326
00:20:29.160 --> 00:20:31.559
take their big old trucks full of Coca cola and

327
00:20:31.640 --> 00:20:34.519
hand it out to people that weren't. We hadn't tasted

328
00:20:34.519 --> 00:20:38.680
anything like it before. So they have made it normal

329
00:20:38.720 --> 00:20:41.519
for kids as young as one to start drinking coca.

330
00:20:41.720 --> 00:20:44.839
This isn't just specifically Chiapas. This is all over Mexico.

331
00:20:44.880 --> 00:20:48.039
Me and you have gone and returned bottles, yeah, because

332
00:20:48.079 --> 00:20:50.680
you know there's that famous Mexican Coca cola where it's

333
00:20:50.680 --> 00:20:54.200
the glass bottle, right, and it tastes better because it's sugar,

334
00:20:54.319 --> 00:20:59.039
but it's not actually that's a myth, not anymore. Yeah, yeah, yeah, yeah, yeah,

335
00:20:59.319 --> 00:21:01.960
So but it does come in a glass bottle. Yeah,

336
00:21:01.960 --> 00:21:05.279
and you can return that glass bottle. So this is

337
00:21:05.319 --> 00:21:08.000
another way that coca cola is now cheaper than water

338
00:21:08.200 --> 00:21:11.559
because you return it and the glass bottles are reused

339
00:21:11.680 --> 00:21:14.440
and it gives you a cheaper cost for whatever you're buying,

340
00:21:14.440 --> 00:21:16.920
the coca cola that you're buying, so then it costs

341
00:21:17.000 --> 00:21:21.279
less than water. And like so now you have the

342
00:21:21.400 --> 00:21:26.079
combination of water being very hard to access, where sometimes

343
00:21:26.160 --> 00:21:29.480
running water is only turned on twice a week. You

344
00:21:29.559 --> 00:21:31.640
also you can't even drink that running water because it's

345
00:21:31.640 --> 00:21:35.559
going to make you sick a lot of water if

346
00:21:35.559 --> 00:21:38.359
you drink water. It's tied to cholera outbreaks. Because it's

347
00:21:38.359 --> 00:21:42.240
not safe to drink the water, trucks like don't come

348
00:21:42.279 --> 00:21:45.200
out there. So now it's very hard to get water.

349
00:21:45.319 --> 00:21:49.440
Oh wow, Coca cola is drying the local wells. You know.

350
00:21:49.519 --> 00:21:52.400
So people go to the store to buy water. But

351
00:21:52.440 --> 00:21:56.240
then when they go, but the Coca cola is way,

352
00:21:56.279 --> 00:21:59.599
they get the cheaper option. Yeah, it's way cheaper, and

353
00:21:59.640 --> 00:22:01.960
it's actually there's a lot of it and water like

354
00:22:02.039 --> 00:22:04.279
sometimes there is no water at the store. Sometimes there

355
00:22:04.319 --> 00:22:06.480
is even if they have the purpose, and I don't

356
00:22:06.480 --> 00:22:08.480
know the money for water, there might not even be

357
00:22:08.519 --> 00:22:11.319
water that day. Yeah, but you know what there is

358
00:22:11.720 --> 00:22:16.400
coke Coca cola. Yeah, according to reports. Then I could

359
00:22:16.440 --> 00:22:20.119
only found find the numbers for twenty sixteen. But according

360
00:22:20.160 --> 00:22:24.200
to reports, the bottling plant outside of San Cristobil used

361
00:22:24.279 --> 00:22:28.799
one point nine million liters of water a day. That's

362
00:22:29.039 --> 00:22:33.680
quite a bit. That's a lot. While people have to

363
00:22:33.720 --> 00:22:36.200
walk two hours a day, two hours away a day

364
00:22:36.240 --> 00:22:39.759
to go get water. Wow, if they wanted it. Meanwhile,

365
00:22:40.039 --> 00:22:42.920
we are wasting all the water, yeah, to make more

366
00:22:42.960 --> 00:22:45.880
and more and more and more and more and more coke. Yeah,

367
00:22:46.039 --> 00:22:49.440
it's very normal for six month olds to drink coca

368
00:22:49.519 --> 00:22:54.680
cola instead of milk because you have to mix with water. Yeah. Yeah.

369
00:22:55.119 --> 00:22:58.119
The local church in San Cristobil is a tourist attraction

370
00:22:58.400 --> 00:23:01.880
due to residents praying to ns full of coca cola bottles.

371
00:23:02.519 --> 00:23:05.960
And again, these bottles are there because the bush was discouraged,

372
00:23:06.000 --> 00:23:09.079
try and used, and not coca cola is used. Also,

373
00:23:09.200 --> 00:23:12.519
people have this belief that coca cola is healing because

374
00:23:12.559 --> 00:23:15.400
it makes you burn. And to me, some people might say, oh,

375
00:23:15.440 --> 00:23:18.519
they're soudum, but like, to me, that's not an outrageous belief.

376
00:23:18.599 --> 00:23:21.640
Like a lot of people do a lot of dumb

377
00:23:21.720 --> 00:23:26.640
shit for their religions, even the more quote accepted common

378
00:23:27.480 --> 00:23:31.640
the Westerns. Yeah, yeah, so to me, it's not outrageous

379
00:23:31.680 --> 00:23:34.279
to think, oh, this is expelling something from my body.

380
00:23:34.319 --> 00:23:36.920
I feel better. And there's no denying that drinking something

381
00:23:36.920 --> 00:23:41.640
carbonated can help you with things like Nasha Raajia, is

382
00:23:41.680 --> 00:23:43.839
it a weird the first time? Oh? I always say

383
00:23:43.839 --> 00:23:47.640
that word weird. Okay, it's one of those words, you know. Yeah,

384
00:23:47.960 --> 00:23:51.039
so yeah, because of those reasons, it's not hard to

385
00:23:51.200 --> 00:23:56.279
and also, like you know, when you feel you can

386
00:23:56.279 --> 00:23:59.880
come here first that you're talking about the podcast aid,

387
00:24:00.079 --> 00:24:01.880
and you thought I was talking about aiden. No, No,

388
00:24:02.400 --> 00:24:06.759
the illness right, the folk illness of susto when you

389
00:24:06.799 --> 00:24:09.599
get it and you they say, comet band have some

390
00:24:09.640 --> 00:24:13.160
sugar like coke can be one of those things too, right,

391
00:24:14.559 --> 00:24:16.720
where your body is shocked and people use sugar to

392
00:24:16.839 --> 00:24:19.759
get you out of it. So that's another component as

393
00:24:19.759 --> 00:24:23.440
to why you would believe it's healing. It's not outlandish

394
00:24:23.519 --> 00:24:26.599
or whatever. Yes, that's what I'm getting at. And so

395
00:24:26.759 --> 00:24:29.799
all those things combined is the reason that things are

396
00:24:29.839 --> 00:24:33.079
so bad right now. Type two diabetes is the leading

397
00:24:33.119 --> 00:24:37.000
cause of death in San Cristoval. I think it was

398
00:24:37.039 --> 00:24:40.599
like one in three adults have diabetes. That's so high.

399
00:24:40.640 --> 00:24:43.880
And then like kids are getting diagnosed very very very

400
00:24:43.920 --> 00:24:47.880
early on. People are out here losing limbs, they're blind,

401
00:24:48.279 --> 00:24:51.319
their teeth are all like gold because they're getting replaced

402
00:24:51.319 --> 00:24:55.039
because of all the sugar in the coca cola specifically.

403
00:24:55.079 --> 00:24:58.160
But and then again it's this leads to other things

404
00:24:58.200 --> 00:25:01.000
because then with no axis of water, no access to water,

405
00:25:01.599 --> 00:25:04.759
then like brushing your teeth becomes more difficult. More like

406
00:25:04.960 --> 00:25:10.960
you know, all these things are terrible, they're all like connected. Yeah, yes, Uh,

407
00:25:11.200 --> 00:25:14.519
The following are quotes from people living in San Cristobal

408
00:25:14.640 --> 00:25:18.039
from a twenty sixteen New York article New York Times article.

409
00:25:18.119 --> 00:25:19.920
You'll see a linked in the sources too if you

410
00:25:19.960 --> 00:25:23.640
want to read the whole thing yourself. But it Miss Abadiya.

411
00:25:23.920 --> 00:25:26.680
She's thirty five. She's she's a security guard who lives

412
00:25:26.720 --> 00:25:29.559
with her parents. She said, South drinks have always been

413
00:25:29.640 --> 00:25:33.160
more available than water. That shouldn't be a thing, right.

414
00:25:35.000 --> 00:25:39.960
Vicente Vaccados, he's a doctor at in San Juan Chamboula.

415
00:25:40.200 --> 00:25:43.160
This is a nearby farming town near San Cristobal. But

416
00:25:43.359 --> 00:25:46.680
he has they have all seen a surge in patients

417
00:25:46.720 --> 00:25:49.839
and diabetes, and a lot of times people don't like

418
00:25:50.039 --> 00:25:52.240
believe they have diabetes. They're just like, oh, I'm fine,

419
00:25:52.799 --> 00:25:54.599
or it's just like, oh whatever, I'm going to die

420
00:25:54.640 --> 00:25:57.680
from something like yeah, you know, and yeah, that's a

421
00:25:57.680 --> 00:26:00.160
belief way. I think we've welcome across. And then he

422
00:26:00.559 --> 00:26:01.920
went on to say, when I was a kid and

423
00:26:01.960 --> 00:26:04.079
I used to come here at Chamula, was isolated and

424
00:26:04.119 --> 00:26:07.119
didn't have access to processed food. Now you see kids

425
00:26:07.200 --> 00:26:10.039
drinking coke and not water. Right now, diabetes is hitting

426
00:26:10.039 --> 00:26:11.839
the adults, but it's going to hit the kids. Next,

427
00:26:11.880 --> 00:26:15.880
it's gonna overwhelm us. Coca Cola is abusive, manipula live

428
00:26:17.039 --> 00:26:19.960
Martin Lopez Lopez, he's an activist who is trying to

429
00:26:20.079 --> 00:26:24.599
organize boycotts and protests against Coca Cola. So he's the

430
00:26:24.599 --> 00:26:28.279
one who said Coca Cola is abusive, manipultive. They take

431
00:26:28.319 --> 00:26:30.799
our pure water, they dyet, and then they trick you

432
00:26:30.839 --> 00:26:33.640
on TV saying that it's the spark of life. They

433
00:26:33.680 --> 00:26:36.079
take the money and go. But yeah, how many commercials

434
00:26:36.079 --> 00:26:40.599
have you seen that's like just making Coca Cola seem

435
00:26:40.640 --> 00:26:43.799
like the best thing in the world. Yeah, like like, oh,

436
00:26:44.200 --> 00:26:48.640
families drinking in there together. It's like an evoking like nostalgia. Yeah,

437
00:26:48.799 --> 00:26:52.039
those like lovy lobby feelings, and it's a thing, it's

438
00:26:52.039 --> 00:26:56.319
a product, yea, yeah yeah. And of course this isn't

439
00:26:56.359 --> 00:26:59.640
just Coca Cola's fault. The Mexican government is to blame too.

440
00:27:00.519 --> 00:27:04.960
They have not invested in the proper things for these

441
00:27:04.960 --> 00:27:08.079
communities to thrive, Like the whole reason they revolted, which

442
00:27:08.200 --> 00:27:12.119
you talked about in the Coma Ramana episode, They had

443
00:27:12.160 --> 00:27:14.960
not invested in and still have not invested in providing

444
00:27:15.000 --> 00:27:18.519
clean water to these communities and all of Mexico. There's

445
00:27:18.519 --> 00:27:21.759
at least nine million Mexicans without access to drink globle water,

446
00:27:22.359 --> 00:27:26.440
an additional ten billion who don't have basic sanitation infrastructures

447
00:27:26.480 --> 00:27:31.039
inside their houses. Mexicans themselves as like people, they only

448
00:27:31.039 --> 00:27:33.920
have access to like surface level water supplies. They have

449
00:27:34.039 --> 00:27:36.920
to rely on those like trucks that pass by yelling

450
00:27:37.000 --> 00:27:42.200
nagua yea, nagua water. They're selling water, right while large

451
00:27:42.200 --> 00:27:47.079
corporations that Coca Cola have access to deep wells and

452
00:27:47.160 --> 00:27:51.160
drilling deep wells from water. Like the government is the

453
00:27:51.200 --> 00:27:53.720
reason for that, as we saw recent that folks give

454
00:27:53.799 --> 00:27:57.920
them water rights over the people, the people who are

455
00:27:57.920 --> 00:28:00.440
supposed to belong to this land and own this land

456
00:28:00.519 --> 00:28:08.839
right on top of Coca Cola draining the local water.

457
00:28:09.920 --> 00:28:13.920
The community surrounding the plant is financially dependent on it,

458
00:28:14.279 --> 00:28:17.000
the body plant, and I think this is a common

459
00:28:17.039 --> 00:28:20.240
thing too that you know through our episodes of like

460
00:28:20.480 --> 00:28:24.079
whatever is ruining a place is also the reason that

461
00:28:24.160 --> 00:28:29.200
they have any jobs. So the plant employees four hundred

462
00:28:29.279 --> 00:28:31.920
people and it contributes at least two hundred million to

463
00:28:31.960 --> 00:28:36.799
the state of Chiapas. And they did get a lot

464
00:28:36.799 --> 00:28:41.480
of backlash from like all of this in twenty eighteen

465
00:28:41.519 --> 00:28:43.960
two thousand. Start. Honestly, starting twenty fifteen, there was a

466
00:28:44.000 --> 00:28:47.319
lot of protests in these communities already trying to like,

467
00:28:47.519 --> 00:28:51.359
you know, bring light to the issues. So in twenty eighteen,

468
00:28:51.400 --> 00:28:53.839
after a bunch of backlash, Coca Cola made a public

469
00:28:53.880 --> 00:28:57.279
statement that they would help solve the water crisis in

470
00:28:57.359 --> 00:29:00.119
the area by making a water plant. But this was

471
00:29:00.160 --> 00:29:05.359
protested by locals because they're like this, Yes, the government

472
00:29:05.400 --> 00:29:07.559
should be the ones who should be doing this. This

473
00:29:07.599 --> 00:29:09.279
should have been done a long time ago. They shouldn't

474
00:29:09.319 --> 00:29:11.440
be done by Coca Cola, who now we're going to

475
00:29:11.480 --> 00:29:14.400
have to rely on even the more. Yeah, they're the

476
00:29:14.440 --> 00:29:18.000
ones to create this problem if they build this plant.

477
00:29:18.039 --> 00:29:20.279
They have control over this plant. Who's to say they don't.

478
00:29:20.319 --> 00:29:22.839
They don't use the water for themselves. They want to

479
00:29:22.839 --> 00:29:26.160
build more plants right now, Yeah, to take more water.

480
00:29:27.000 --> 00:29:30.599
I wouldn't trust them, No, fuck that. I don't blame

481
00:29:30.640 --> 00:29:33.759
anyone for protesting this, because then people are like, well,

482
00:29:33.799 --> 00:29:36.519
if they want water, why doren't they agreeing to this? Like,

483
00:29:37.319 --> 00:29:40.880
come on, it's like, I don't know, an evil person

484
00:29:40.960 --> 00:29:43.279
is doing some city doing something to you. You're going

485
00:29:43.359 --> 00:29:45.279
to trust that evil person to help you at the

486
00:29:45.279 --> 00:29:47.640
same time as they're like when they have the most

487
00:29:48.400 --> 00:29:53.680
reason to keep exploiting you. Yeah, yeah, yeah. And speaking

488
00:29:53.720 --> 00:29:58.359
of protests, Mexican activists are currently active asking for a

489
00:29:58.400 --> 00:30:02.480
boycott on Coca Cola because the water issue is getting worse.

490
00:30:03.200 --> 00:30:06.279
Not to mention that is currently trying to build more

491
00:30:06.319 --> 00:30:11.359
water plants in Mexico to take even more water. But

492
00:30:11.440 --> 00:30:14.240
now they're like trying to go after natural water resources,

493
00:30:14.799 --> 00:30:18.160
and so these where do you think these resources are located?

494
00:30:18.279 --> 00:30:24.079
These water resources? Right in the indigenous communities. I'm gonna

495
00:30:24.079 --> 00:30:58.519
play a clip of a of an activists and okay,

496
00:30:58.559 --> 00:31:01.279
and now in English what he's and then what are

497
00:31:01.279 --> 00:31:05.160
we going to do? They are at the Colosseo and

498
00:31:05.200 --> 00:31:08.799
sol Sola. I didn't write it down and I wrote

499
00:31:08.799 --> 00:31:12.400
solidarity accidentally. These are street names, that's what that is,

500
00:31:12.440 --> 00:31:15.359
So Colisseum and solidarity, but it's the stream street names.

501
00:31:15.400 --> 00:31:19.799
Oh yes, yeah, extracting billions of cubic meters of water

502
00:31:19.880 --> 00:31:22.319
every day and are planning to build three dams on

503
00:31:22.359 --> 00:31:25.400
the Sonoda River to solve the crisis. And we have

504
00:31:25.480 --> 00:31:29.160
water in our wells. These wells are ours, yours, Coca

505
00:31:29.200 --> 00:31:32.440
cola does not give life. Coca cola gives death. And

506
00:31:32.480 --> 00:31:35.240
it will produce more, It will produce it more and

507
00:31:35.279 --> 00:31:39.400
more and more and more. And yeah here here this

508
00:31:39.519 --> 00:31:43.039
video is from Edmocio. It's very recent, like from some

509
00:31:43.160 --> 00:31:47.400
time in December at the time of recording. This whole

510
00:31:47.440 --> 00:31:50.759
thing I'm talking about is in Chiapas, so like literally

511
00:31:50.839 --> 00:31:54.160
all of Mexico. It's not just Chiapas. In Chiapas, currently

512
00:31:54.200 --> 00:31:59.599
there's at least fourteen different pueblosarios so indigenous communities that

513
00:31:59.720 --> 00:32:05.680
are affected by the crystobal coca cola plant and like

514
00:32:05.839 --> 00:32:10.480
what Coca Cola is trying to do, make more plants. Yeah,

515
00:32:10.559 --> 00:32:13.759
there's been a big push for people trying to solve

516
00:32:13.839 --> 00:32:17.480
like this issue with diabetes, this issue of reliance on

517
00:32:17.599 --> 00:32:20.720
coca cola. They're like, solution is to try and put

518
00:32:20.759 --> 00:32:25.480
more taxes on Coca cola. But that's not Yeah, that's

519
00:32:25.519 --> 00:32:29.359
not it. That's like putting the blame and solution, I

520
00:32:29.359 --> 00:32:32.559
guess on the people when they are victims of coca

521
00:32:32.640 --> 00:32:35.960
cola and being exploited by Coca cola. Yeah, like give

522
00:32:35.960 --> 00:32:40.160
them water, give them proper access to water, right, give

523
00:32:40.200 --> 00:32:43.279
them like real jobs, like instead of forcing them to

524
00:32:43.279 --> 00:32:46.799
spend more money on the only thing that's available. Yeah,

525
00:32:46.920 --> 00:32:51.640
give them other options. Yeah, exactly. There's a documentary called

526
00:32:51.880 --> 00:32:56.000
El Susto or The Shock in English that talks about

527
00:32:56.079 --> 00:32:58.839
how Coca Cola and other soda brands have become what

528
00:32:58.880 --> 00:33:02.319
they are in Mexico, touching on their marketing strategy, strategies,

529
00:33:02.680 --> 00:33:07.119
the ties to political politicians and health organizations, and it

530
00:33:07.200 --> 00:33:13.039
also discusses type two diabetes in Mexico and how much

531
00:33:13.079 --> 00:33:17.119
worse it's gotten because yeah, the issue is their real issues. Yeah,

532
00:33:17.359 --> 00:33:19.160
that's what I'm enditing with that. You can check out

533
00:33:19.160 --> 00:33:22.400
that documentary. I don't really buy Coca cola, but I

534
00:33:22.400 --> 00:33:24.759
will say when we're together and like our mom wants it,

535
00:33:24.799 --> 00:33:26.839
then I'm like, all right, sure, yeah, that's really the

536
00:33:26.839 --> 00:33:30.440
only time they'll buy it. But when all of us

537
00:33:30.440 --> 00:33:31.960
are together, if it's just me and my mom, I'm

538
00:33:31.960 --> 00:33:36.119
not buying it, you know. Yeah. And I just we

539
00:33:36.160 --> 00:33:38.000
are one of those freaks that drink water everywhere of

540
00:33:38.000 --> 00:33:43.160
those So yeah, but yeah, I just wanted to share

541
00:33:44.240 --> 00:33:47.920
how terrible the situation is in these communities and like

542
00:33:48.000 --> 00:33:50.119
a little bit of history on why it is that way.

543
00:33:50.200 --> 00:33:52.720
So but yeah, I mean, if you can, if we can,

544
00:33:53.039 --> 00:33:55.119
you know, I think that we should be doing our

545
00:33:56.039 --> 00:33:59.880
best to boycott and to not be supporting Coca Cola

546
00:34:00.880 --> 00:34:08.360
here destroying communities, allegedly also have murdered people. I love Audacious,

547
00:34:08.400 --> 00:34:12.280
you know, audacious. I'm holy now. I hope that one

548
00:34:12.320 --> 00:34:14.119
day they will be held accountable the same way that

549
00:34:14.159 --> 00:34:17.079
the United Fruit Company recently, like this year, I believe

550
00:34:17.119 --> 00:34:21.760
it was, Yeah, we're held accountable for their ties to paramilitaries,

551
00:34:22.000 --> 00:34:25.719
and we should do that for our Patreon read a

552
00:34:26.320 --> 00:34:30.119
like look into more detail on the the laws being

553
00:34:30.119 --> 00:34:33.079
held accountable and yeah, yeah we could do that. Yeah,

554
00:34:33.679 --> 00:34:39.480
because Cool Cola they did the same business practices as Yeah,

555
00:34:40.400 --> 00:34:46.320
that banana whatever. You know, I'm really for company. Yes, yeah,

556
00:34:47.360 --> 00:34:49.840
so yeah, that brings us to the end of this episode.

557
00:34:50.079 --> 00:34:53.159
I'm glad to be back for a vacation. We were

558
00:34:53.239 --> 00:34:55.760
gonna try and catch up on episodes like have a

559
00:34:55.800 --> 00:34:59.719
backup that's not happening. Yeah, another thing we could do

560
00:34:59.760 --> 00:35:03.320
for talk about our twenty twenty five goals for this podcast. Yeah.

561
00:35:03.360 --> 00:35:07.719
Over the podcast. No, I had to go buy a

562
00:35:07.800 --> 00:35:10.639
charger because I didn't get a box. I was saying, Nope,

563
00:35:10.639 --> 00:35:12.199
because I have to go to Target to go get

564
00:35:12.239 --> 00:35:16.119
a wall charger because okay, I the one I have,

565
00:35:16.199 --> 00:35:19.760
I guess it doesn't work. I don't know. Oh no, okay, yeah,

566
00:35:19.760 --> 00:35:22.960
so we'll save that for another day. We are definitely

567
00:35:22.960 --> 00:35:25.440
going to like record two or three things for Patreon

568
00:35:25.480 --> 00:35:27.800
because we have so many like plans and that we

569
00:35:27.800 --> 00:35:30.159
were supposed to do, so don't worry about that. And

570
00:35:30.199 --> 00:35:33.159
then yeah, we'll be back to normal weekly episodes. And

571
00:35:33.159 --> 00:35:35.639
that's one of us get sick. Potentially it could get worse,

572
00:35:35.719 --> 00:35:38.119
so Carmen could get worse. She's sick right now and

573
00:35:38.119 --> 00:35:41.119
hopefully she doesn't get worse, but we'll see, all right,

574
00:35:41.239 --> 00:35:43.599
And yeah, thanks for listening. Thanks for everyone that got

575
00:35:43.639 --> 00:35:49.679
us to one hundred ratings on spotifys we're at one hundred. Yes, Also,

576
00:35:50.079 --> 00:35:53.280
I have our Patreon members did get Monsanto stickers because

577
00:35:53.280 --> 00:35:55.440
they're part of the Patreon. I don't know how to

578
00:35:55.519 --> 00:35:58.199
set up a store on our website. I could figure

579
00:35:58.199 --> 00:36:00.280
that out and list it there for anyone else. Also

580
00:36:00.440 --> 00:36:02.760
was the sticker because it's so cute. It is, it

581
00:36:02.800 --> 00:36:06.000
really is. It is so cute. And yeah, quick, thanks

582
00:36:06.039 --> 00:36:08.239
to all of our patron members. And there's something like

583
00:36:08.239 --> 00:36:11.599
four of you so but we love you. And yeah,

584
00:36:11.599 --> 00:36:13.920
I don't have your names so well, but you know

585
00:36:13.960 --> 00:36:16.039
you have our proper shout out. You know who you are,

586
00:36:16.320 --> 00:36:18.199
all right, And yeah, we hope that this was one

587
00:36:18.239 --> 00:36:27.159
nasty storia unknown. Bye,