Jan. 2, 2025

a Beloved Beverage and their not so Great History in Mexico

a Beloved Beverage and their not so Great History in Mexico
a Beloved Beverage and their not so Great History in Mexico
Historias Unknown
a Beloved Beverage and their not so Great History in Mexico

If you search Mexico and Coca Cola, there’s no doubt you’ll be flooded with content about how much Mexicans love it, as well as the sky rocketing rates of diabetes in the country.  You might see the alarmin statistic that in Chiapas, Mexicans drink an...

If you search Mexico and Coca Cola, there’s no doubt you’ll be flooded with content about how much Mexicans love it, as well as the sky rocketing rates of diabetes in the country. You might see the alarmin statistic that in Chiapas, Mexicans drink an average of 2.5 liters of coca cola, but of course, as with all these things, it is deeper.

In this episode, Cristina tells Carmen about the corruption that led to Femsa Coca Cola's wealth in Mexico, as well as how they are leaving parts of Chiapas without water.

Documentary mentioned: El Susto (the shock)

If you have topic suggestions, feel free to email Historiasunknownpodcast@gmail.com or use the contact us form on the website https://www.historiasunknown.com/contact/

Want ad free episodes? And the ocassioal bonus episode? Support Historias Unknown on Patreon https://www.patreon.com/HistoriasUnknownPodcast

Follow on social media:

Instagram: https://www.instagram.com/historiasunknown/

Threads: https://www.threads.net/@historiasunknown

Music Credit: Hustlin (Instrumental) by Neffex

Sources:

https://coha.org/coca-colas-corporate-greed-is-leaving-mexicans-thirsty/
https://www.business-humanrights.org/en/latest-news/mexico-ngos-academics-protest-against-coca-cola-femsa-bottling-plant-citing-water-scarcity-health-impacts-of-soft-drinks-in-chiapas/
https://hhsbroadcaster.com/12367/world/poorest-mexican-state-faces-soft-drink-epidemic/
https://www.esquire.com/news-politics/politics/a22172862/coca-cola-mexico-town-water/
https://www.nytimes.com/2018/07/14/world/americas/mexico-coca-cola-diabetes.html#click=https://t.co/PbgflMAwOA
https://economictimes.indiatimes.com/news/international/us/a-state-in-mexico-that-consumes-more-coke-than-any-other-place-in-the-world/articleshow/112635370.cms?from=mdr
https://www.theguardian.com/world/2019/nov/15/coca-cola-country-in-southern-mexico-photo-essay
https://www.biggerlifeadventures.com/san-cristobal-de-las-casas-zapatistas-water-and-coca-cola/

0:12 Hi everyone. This is Carmen and Christina and this is Estodia's Unknown, a podcast where we talk about Latin American history. Sometimes it's horrible and deals with heavy topics like racism, corruption, and genocide. But more than that, it's also about resistance, power and community. And today there's a lot of corruption. Yeah. I love it, do we No, No, but we love to talk about it. Yeah. We love to inform everyone about it. Really. Yeah, that's what it is. Yeah. Yeah, I'm talking about Coca Cola and Mexico specifically Chiapas. Yeah. And if our OG listeners or anyone who's just goes to the beginning of our episodes, for anyone who's listening to every single episode, yes, well, notice that we have one of our very first episodes is about Coca Cola, focusing mostly on their disruption of labor movements and alleged ties to para militaries and murders in Colombia. Yeah, but other supposed to yeah, other countries in Central America. Yes, And I think in that episode we briefly mentioned that we were going to talk about Mexico and Coca Cola specifically in a separate episode, And here we are two years later. Yes, Coca Cola and Mexico. So if you searched Coca Cola and Mexico, there's no doubt that you're

1:43 going to be flooded with content about how much Mexicans love Coca cola. There's no denying that a conspiracy. They forced it on us. It's actually not a conspiracy. It's true. No, it's true. Yeah, no, no, no. You know when you go to Mexico and you're sitting for dinner, Yeah, Laca and literally they'll go no, no, no, not la Coca Lacokota. You're right, yeah, yeah, and you'll walk to the corner store, yeah, to go get it, to go, get Lakokota, and you can return the old bottle, yeah, and then get it for cheaper. Yeah. So yeah. Also you're gonna find so you're gonna find like content about how much Mexicans love Coca cola, but also like the rocketing, skyrocketing rates of diabetes in the country. There's also going to be talked about blaming Coca cola for diabetes, the coca cola addiction, sugar addictions. You'll probably also come across this alarming and statistic that in Chiapas Mexicans drink an average of two point five liters of Coca cola a day. Oh my god. Yeah.

2:48 But of course behind all of this, it's not like, oh, they just love it. It's deeper. It's always deeper. Yeah. And at the root of it all, what do you think we're going to find Carmen capitalism? It was capitalism all all along, capitalism and neo colonialism. Yes, yeah, and of course that's what's going on here. So if you maybe people didn't know, I don't know, but we sent the folks. Was a Mexican president, right, yeah. I think it was two thousand to two thousand and six. So in the recent years though, like twenty sixteen, he made waves on social media because he was known to like clap back at Trump for ship, like Trump would say something about the wall and maybe sent the Fox would come out and say something else and people were like hell yeah, retweeting and shit. But it's like not people there, no, No, he's not liked as he should not be, or as he should be he should not be like whatever. We shouldn't like any politicians. Okay, people were out here celebrating what's her name? Okasio, Oh I thought you were gonna say, Jimmie Corner. Oh sorry, get into the no. But like anytime there's like a win for the Latino community in like government, I'm like, okay, AOC AOC which not the worst of all of them, but like, i mean, look at that that politician in LA that was saying things

4:19 about black people, right, like the politicians s yeah, oh sorry it was more than one. Yeah yeah, yeah, so yeah, don't celebrate any of them. So yeah, he was saying things like that, like no, we're not building your fucking wall, and he was like it was he was getting like social media fame, cloud cloud, thank you, that's the word. But maybe people don't know. He was a president of FEMSA before becoming president, and FEMSA owns ok So, the biggest chain of convenience stores in Mexico, also apparently coming to the US at some point. No way, Yes, they're opening some oak So somewhere so they own also. But also FEMSA is Coca Cola in Mexico. It's Coca Cola.

5:07 FEMSA the largest beverage bottler and marketer of Coca Cola, a multi national beverage company headquartered in Mexico City. He was the president of that company before being the president of Mexico. I don't know if you're going to mention it later, and I don't fully remember, but when I did the Coca Cola episode of The Labor Unions, I briefly mentioned this, and then he had a nickname at this corporation. I see, man, I wish I remembered. I don't remember, but he had a nickname because of his like just how much work he did and whatever else, like how much he helped the company and all that. But I do remember it. I didn't write I that didn't come across any I think I was reading. Wow, I don't know about this nickname. I didn't write it.

5:54 I didn't see it when I was reading about it. I try to remember to listen to it so I could send it to you. Yeah, and I'll edit it in if you do that. This is editing Christina, and in a shock internaive events, Carmen did not remember the name like she says she would, and even in the original episode she said he had a nickname, but I don't remember it. So we still don't know what this nickname was. All right, back to the episode, but before we get into all that, let's go to the beginning. So Coca Cola first entered Mexico in nineteen twenty six. By the late nineteen thirties, it was already pretty popular, but they wouldn't reach their current level of fame until the nineteen sixties slash seventies. So in nineteen seventy one, Coca Cola ran this very very famous ad that you've probably come across. It's called the Hilltop Ad. But in this ad, there's people from all over the world standing on a hilltop in Italy. They all have a coke bottle in hand and they're singing like I like to buy the world of coke, and this air everywhere and it was just like very very effective. And if there's one thing they're good at, it's marketing, Like, oh yeah, that's like the number one thing they were known for for the longest time. Yeah, there's a reason that people think about Christmas and Coca Cola like Coca Cola. Yeah, and the Polar Bear. And you know what, we talked about this in the Coca Cola episode, literally their second episode, I think, no, it's like third one. I think third one.

7:17 Think the first one was the Coffee and san and then the Travis Ravine, Oh, you're right, and then the Coca Cola. Yeah, so that add their numbers everywhere including Mexico. But then also when Mexico held the Olympics, Coca Cola was a huge sponsor, so they were everywhere during that time period too, So the product soared in sales after this. And again it had already been like a staple in most places, but this, like it was huge the Olympics. Uh, and Coca Cola sponsoring it because you know when it sponsors some Once there's a sponsor for the Olympics, you literally see that everywhere. Yeah, plus like worldwide attention mm hmm.

8:03 And so former President Fox, we sent the folks. He was a salesperson. First he I think he started as a delivery driver for Coca Cola, then a salesperson. Part of this was to give incentives to local businesses to become exclusive to Coca Cola instead of pepsi. Literally the reason you don't even see pepsi in Mexico, like nobody drinks it. If you go and like ask for a pepsi, like who are you? Yeah, that doesn't exist. I don't like pepsi and that's probably because of all the marketing. So yeah, all of this combined with the successful marketing campaigns helped the tone. But also our little buddy NAFTA helped.

8:46 That should have been on our bingo card NAFTA. Damn, you're right, because there's also I have yet to post the bingo card. Oh gosh, and all of our posts and everything. Yeah. Uh, I feel like I was going somewhere. Oh yeah, I feel like we mentioned it often. We do, usually in an episode that has to do with Mexico and NAFTA's gonna come up. NAFTA was a great thing for Femsa Coca Cola, so they received hundreds of millions of dollars in investments because of NAFTA. And for those that might be unfamiliar, NAFTA is the North American Free Trade Agreement which established a free trade zone in North America. It was signed in nineteen ninety two by Canada, Mexico, and the US and it took effect on January first, nineteen ninety four. What NAFTA did was immediately live tariffs on the majority of goods produced by Canada and Mexico in the US for those three countries, so like it was supposed to be cheaper. You know, it sounds like a good thing, but it was largely terrible to the economy. Yeah, a lot of US jobs went to Mexico, like the famous Machi la Las, which so many terrible things they're including the femicides in wads are Ti to the makilaal ras so the factories and in Huadis in places like that.

10:05 So people working at the Maquila loras there, they were severely exploited and in fact, their pay went down after NAFTA. Latino workers in the US suffered the most job losses after NAFTA, and the decade after NAFTA came, you know into play, Mexican minimum wage is down fourteen percent than before NAFTA. Yeah, fourteen percent. That's a lot. Like as time goes on, you're supposed to be making more money, not right, These things are supposed to go up, not down. And then outside of minimum wage, just the national average for everyone that went down two percent after NAFTA. Twenty eight thousand small Mexican businesses were lost after four years after NAFTA, and this is directly because of NAFTA. That is a lot, right, Mexican farmers being affected the most, like small time businesses, fault small farms. Also, you you talked about Commandante Ramona, right, yeah, you might have mentioned, I'm pretty sure in that episode. But the day NAFTA went in to effect January first, nineteen ninety four, the Zapatisas declared war on the Mexican steam and I when I don't know why was that day chosen? Do you remember or no? I think it was chosen because it was when NAFTA. I'm okay, like deliberately on that day. Yeah, that's because NAFTA is not a good thing. No, it's terrible,

11:37 but for different reasons. Because if you also paid attention to current news, like NAFTA is a talking point for Trump, I'm the right queen right now, and it's none of what they say is not true, like, but there are bad things about NAFTA because they're saying like, oh, they're stealing American jobs. Like currently there's a video going aroun on TikTok that's gone viral of some white guy talking about how like this is a and it's like some I don't know, meat or something meat from so and so, and it costs way more because of NAFTA because this is all going Oh, a Brazilian meat company supposedly is underpaining something something something, But really this Brazilian company is headed by the US. Oh okay, but they're trying to somehow blame like Brazil and America and NAFTA and this has nothing to do with that, but they're they're doing this and it's like at the head of it, it's still the US, right. And it's the same thing with NAFTA, where like it benefited the richest and the preparations and not the people. So NAFTA was actually renegotiated in twenty seventeen and then in twenty twenty it became the United States Mexico Canada Agreement. But I don't know the details of that. I didn't look at that and what changes were made or anything like that. And again this is a talking point of the press. Didn't elect and he like all the terroriffts and blah blah blah blah whatever.

13:04 Fuck him. So yeah, back to uh, Coca cola. Enough about enough to That's all I wrote. So that was a very very brief like history on Coca Cola why they're so powerful in Mexico, which is very brief and like, now I wanna why is this terrible? Like why does any of this matter? Well, well, because behind FEMSA Coca Cola, you know, there's so much money, political power and who suffers the people? Right, Like, there's a reason that the once president of FEMSA was also the president of the country, right And again it wasn't. He wasn't. He was not a popular president for a reason. So that's the reason that Coca Cola is able to do whatever they want in Mexico. When we sent the folks was president, he signed water rights over to the bottling companies, mainly THEEMSA Co Cocola, And this was under the guise of creating more jobs. But really what this did was give Theemsacocacola the ability to privatize a public resource, deplete that public resource, profit off that public resource, and now that resource is running out. Like yeah, And one of the worst worst examples of why this is also bad is the city of San Cristoval de Las Casas in Chiapas, Mexico. So this all started in the nineteen sixties. For San Cristo,

14:36 Coca Cola started running very predatory ads aimed at indigenous communities of this area in a time when like and still these communities are largely ignored neglected by the Mexican government. I mean that's why they had to declare war on Oh yeah, like we talked about episode. There's a reason it happened. I shouldn't listen to that. It's been a while. Yeah, Coca Cola was running like printing these as these billboards in like their languages, which was something that was unheard of at the time. Damn, that's fucked up. Yes, they also like forced the soda into religious ceremonies. Basically they would drive there. I remember reading about that in the book, and yes, they would be like, well, I mean, I'm sure you're going to get into it. Oh I was gonna say, you can say no. I mean that's kind of like fully fully remembered to remember. They incorporated like Coca cola soda into their religious like rituals I think to the point where like it involved like baptisms and whatever else involved Coca cola. M M. Yeah. So they would drive into these communities with their like, you know, Coca Cola trucks and just hand out all this stuff.

15:50 During this time the nineteen sixties, the diet of these communities, they were even more isolated than they are now, right, So their diets were very uh simple, just very basic like rice beans, nothing processed, simple diets. And so they come into these communities with butt loads of coca cola in their trucks and start handing it out to everyone. They would do this all the time. Their diets were so simple that their bodies and taste pus were just like not ready for goca cola. Imagine like suddenly tasting something so sweet that you've never like tasted anything like that, Like, yeah, it's it is made to be addictive, it is, so you know, that's one thing. But then on top of that, at the same time, evangelical churches were leaving or getting pushed out, really out of the very big cities and going into more rural areas. And you know, evangelicals, colonization.

16:46 All of this is all tied together, even if you want to deny it or not, Like the big Catholicism, like, there's no denying this. They go into these communities to convert people. So the Evangelicals were getting pushed out of the larger Catholic cities. Is like when Anari's Catholic, like Hey, this is Catholic. You're not gonna come here and change people's minds. So they were getting pushed out of the big cities and then they were going into these rural indigenous communities, pressuring people to convert, pressuring their beliefs. And so the angelicals pressured indigenous communities to stop drinking alcohol. And so this led to indigenous religious leaders substituting Coca Cola during religious ceremonies instead of this other drink called posh, and posh was very alcoholic. It just contained a lot of alcohol in it. This was used for different things throughout different ceremonies. It was like to be you know, people would drink it. So now this was replaced by Coca cola because this isn't alcohol. Also another reason why, like you've heard about Mormons and Coca Cola and and soda, right yeah, Like they're making these companies rich because you know, they can't drink a lot of things, but soda they can.

18:02 And when you can't, I don't know. This is like I'm waving it a little into like my own beliefs right now. But like people create to be addicted to something, like I am addicted to coffee. Whatever, I'm gonna drink it. They can't drink coffee, they can't drink alcohol. What are they gonna do? Drink a bunch of soda, Like there's no They're gonna find something and for soda. And so now the emagelicals were doing the same thing to the indigenous communities, getting them them addicted to soda because oh, SODA's okay, but alcohol isn't. So, you know, the push was replaced by Coca Cola during these ceremonies, and also Coca Cola soon started to replace this other drink called bosol, and bosol is made of fermented corn dough. Farm workers, people that had very you know, hard uh physical jobs, they would drink bosol for energy in the fields, Like you can't be sitting out there eating like a meal, so they would just drink it. So then Coca Cola replaced bosol in the fields. Then in the nineteen nineties, Coca Cola constructed a bottling plant just outside of front San Cristoval Las Casas. This plant, you know, obviously it brought a lot of jobs. It brought a lot of jobs, but it also was using a ton of water, and so now water is very very hard to access in San Cristoval and surrounding communities. There's days like or weeks in these communities that people only have access to running

19:32 water two days out of the week. But because of the plant called the plant as X all the time. Yes, yeah, I have the number down here, but I'm just going to share some here. So there's a doctor in San Cristobel and his name is Marco Sarana, and he compared the way that drug gangs infiltrate new markets. You know, they go into new cities, gave people that are already addicted to something a little small taste get them addicted. Yeah, they had to buy more and more. They act the same way. Yeah. He has spared that to how Coca Cola infiltrated chiapas, just like Niceley did with the formula exactly.

20:15 Which did we ever do an episode on that? I don't think so. I think we just have talked about it our friends stay here and that's one of my lists for so long on our shirt list. But yeah, yeah, same thing they you know, like I said, they would take their big old trucks full of Coca cola and hand it out to people that weren't. We hadn't tasted anything like it before. So they have made it normal for kids as young as one to start drinking coca. This isn't just specifically Chiapas. This is all over Mexico. Me and you have gone and returned bottles, yeah, because you know there's that famous Mexican Coca cola where it's the glass bottle, right, and it tastes better because it's sugar, but it's not actually that's a myth, not anymore. Yeah, yeah, yeah, yeah, yeah, So but it does come in a glass bottle. Yeah, and you can return that glass bottle. So this is another way that coca cola is now cheaper than water because you return it and the glass bottles are reused and it gives you a cheaper cost for whatever you're buying, the coca cola that you're buying, so then it costs less than water. And like so now you have the combination of water being very hard to access, where sometimes running water is only turned on twice a week. You also you can't even drink that running water because it's going to make you sick a lot of water if you drink water. It's tied to cholera outbreaks. Because it's not safe to drink the water, trucks like don't come out there. So now it's very hard to get water.

21:45 Oh wow, Coca cola is drying the local wells. You know. So people go to the store to buy water. But then when they go, but the Coca cola is way, they get the cheaper option. Yeah, it's way cheaper, and it's actually there's a lot of it and water like sometimes there is no water at the store. Sometimes there is even if they have the purpose, and I don't know the money for water, there might not even be water that day. Yeah, but you know what there is coke Coca cola. Yeah, according to reports. Then I could only found find the numbers for twenty sixteen. But according to reports, the bottling plant outside of San Cristobil used one point nine million liters of water a day. That's quite a bit. That's a lot. While people have to walk two hours a day, two hours away a day to go get water. Wow, if they wanted it. Meanwhile, we are wasting all the water, yeah, to make more and more and more and more and more and more coke. Yeah, it's very normal for six month olds to drink coca cola instead of milk because you have to mix with water. Yeah. Yeah.

22:55 The local church in San Cristobil is a tourist attraction due to residents praying to ns full of coca cola bottles. And again, these bottles are there because the bush was discouraged, try and used, and not coca cola is used. Also, people have this belief that coca cola is healing because it makes you burn. And to me, some people might say, oh, they're soudum, but like, to me, that's not an outrageous belief. Like a lot of people do a lot of dumb shit for their religions, even the more quote accepted common the Westerns. Yeah, yeah, so to me, it's not outrageous to think, oh, this is expelling something from my body. I feel better. And there's no denying that drinking something carbonated can help you with things like Nasha Raajia, is it a weird the first time? Oh? I always say that word weird. Okay, it's one of those words, you know. Yeah, so yeah, because of those reasons, it's not hard to and also, like you know, when you feel you can come here first that you're talking about the podcast aid, and you thought I was talking about aiden. No, No, the illness right, the folk illness of susto when you get it and you they say, comet band have some sugar like coke can be one of those things too, right, where your body is shocked and people use sugar to get you out of it. So that's another component as to why you would believe it's healing. It's not outlandish or whatever. Yes, that's what I'm getting at. And so

24:26 all those things combined is the reason that things are so bad right now. Type two diabetes is the leading cause of death in San Cristoval. I think it was like one in three adults have diabetes. That's so high. And then like kids are getting diagnosed very very very early on. People are out here losing limbs, they're blind, their teeth are all like gold because they're getting replaced because of all the sugar in the coca cola specifically. But and then again it's this leads to other things because then with no axis of water, no access to water, then like brushing your teeth becomes more difficult. More like you know, all these things are terrible, they're all like connected. Yeah, yes, Uh, The following are quotes from people living in San Cristobal from a twenty sixteen New York article New York Times article.

25:18 You'll see a linked in the sources too if you want to read the whole thing yourself. But it Miss Abadiya. She's thirty five. She's she's a security guard who lives with her parents. She said, South drinks have always been more available than water. That shouldn't be a thing, right. Vicente Vaccados, he's a doctor at in San Juan Chamboula. This is a nearby farming town near San Cristobal. But he has they have all seen a surge in patients and diabetes, and a lot of times people don't like believe they have diabetes. They're just like, oh, I'm fine, or it's just like, oh whatever, I'm going to die from something like yeah, you know, and yeah, that's a belief way. I think we've welcome across. And then he went on to say, when I was a kid and I used to come here at Chamula, was isolated and didn't have access to processed food. Now you see kids drinking coke and not water. Right now, diabetes is hitting the adults, but it's going to hit the kids. Next, it's gonna overwhelm us. Coca Cola is abusive, manipula live Martin Lopez Lopez, he's an activist who is trying to organize boycotts and protests against Coca Cola. So he's the one who said Coca Cola is abusive, manipultive. They take our pure water, they dyet, and then they trick you on TV saying that it's the spark of life. They take the money and go. But yeah, how many commercials have you seen that's like just making Coca Cola seem like the best thing in the world. Yeah, like like, oh, families drinking in there together. It's like an evoking like nostalgia. Yeah,

26:48 those like lovy lobby feelings, and it's a thing, it's a product, yea, yeah yeah. And of course this isn't just Coca Cola's fault. The Mexican government is to blame too. They have not invested in the proper things for these communities to thrive, Like the whole reason they revolted, which you talked about in the Coma Ramana episode, They had not invested in and still have not invested in providing clean water to these communities and all of Mexico. There's at least nine million Mexicans without access to drink globle water, an additional ten billion who don't have basic sanitation infrastructures inside their houses. Mexicans themselves as like people, they only have access to like surface level water supplies. They have to rely on those like trucks that pass by yelling nagua yea, nagua water. They're selling water, right while large corporations that Coca Cola have access to deep wells and drilling deep wells from water. Like the government is the reason for that, as we saw recent that folks give them water rights over the people, the people who are supposed to belong to this land and own this land right on top of Coca Cola draining the local water.

28:09 The community surrounding the plant is financially dependent on it, the body plant, and I think this is a common thing too that you know through our episodes of like whatever is ruining a place is also the reason that they have any jobs. So the plant employees four hundred people and it contributes at least two hundred million to the state of Chiapas. And they did get a lot of backlash from like all of this in twenty eighteen two thousand. Start. Honestly, starting twenty fifteen, there was a lot of protests in these communities already trying to like, you know, bring light to the issues. So in twenty eighteen, after a bunch of backlash, Coca Cola made a public statement that they would help solve the water crisis in the area by making a water plant. But this was protested by locals because they're like this, Yes, the government should be the ones who should be doing this. This should have been done a long time ago. They shouldn't be done by Coca Cola, who now we're going to have to rely on even the more. Yeah, they're the ones to create this problem if they build this plant.

29:18 They have control over this plant. Who's to say they don't. They don't use the water for themselves. They want to build more plants right now, Yeah, to take more water. I wouldn't trust them, No, fuck that. I don't blame anyone for protesting this, because then people are like, well, if they want water, why doren't they agreeing to this? Like, come on, it's like, I don't know, an evil person is doing some city doing something to you. You're going to trust that evil person to help you at the same time as they're like when they have the most reason to keep exploiting you. Yeah, yeah, yeah. And speaking of protests, Mexican activists are currently active asking for a boycott on Coca Cola because the water issue is getting worse.

30:03 Not to mention that is currently trying to build more water plants in Mexico to take even more water. But now they're like trying to go after natural water resources, and so these where do you think these resources are located? These water resources? Right in the indigenous communities. I'm gonna play a clip of a of an activists and okay, and now in English what he's and then what are we going to do? They are at the Colosseo and sol Sola. I didn't write it down and I wrote solidarity accidentally. These are street names, that's what that is, So Colisseum and solidarity, but it's the stream street names.

31:15 Oh yes, yeah, extracting billions of cubic meters of water every day and are planning to build three dams on the Sonoda River to solve the crisis. And we have water in our wells. These wells are ours, yours, Coca cola does not give life. Coca cola gives death. And it will produce more, It will produce it more and more and more and more. And yeah here here this video is from Edmocio. It's very recent, like from some time in December at the time of recording. This whole thing I'm talking about is in Chiapas, so like literally all of Mexico. It's not just Chiapas. In Chiapas, currently there's at least fourteen different pueblosarios so indigenous communities that are affected by the crystobal coca cola plant and like what Coca Cola is trying to do, make more plants. Yeah, there's been a big push for people trying to solve like this issue with diabetes, this issue of reliance on coca cola. They're like, solution is to try and put more taxes on Coca cola. But that's not Yeah, that's not it. That's like putting the blame and solution, I guess on the people when they are victims of coca cola and being exploited by Coca cola. Yeah, like give them water, give them proper access to water, right, give them like real jobs, like instead of forcing them to spend more money on the only thing that's available. Yeah,

32:46 give them other options. Yeah, exactly. There's a documentary called El Susto or The Shock in English that talks about how Coca Cola and other soda brands have become what they are in Mexico, touching on their marketing strategy, strategies, the ties to political politicians and health organizations, and it also discusses type two diabetes in Mexico and how much worse it's gotten because yeah, the issue is their real issues. Yeah, that's what I'm enditing with that. You can check out that documentary. I don't really buy Coca cola, but I will say when we're together and like our mom wants it, then I'm like, all right, sure, yeah, that's really the only time they'll buy it. But when all of us are together, if it's just me and my mom, I'm not buying it, you know. Yeah. And I just we are one of those freaks that drink water everywhere of those So yeah, but yeah, I just wanted to share how terrible the situation is in these communities and like a little bit of history on why it is that way.

33:50 So but yeah, I mean, if you can, if we can, you know, I think that we should be doing our best to boycott and to not be supporting Coca Cola here destroying communities, allegedly also have murdered people. I love Audacious, you know, audacious. I'm holy now. I hope that one day they will be held accountable the same way that the United Fruit Company recently, like this year, I believe it was, Yeah, we're held accountable for their ties to paramilitaries, and we should do that for our Patreon read a like look into more detail on the the laws being held accountable and yeah, yeah we could do that. Yeah, because Cool Cola they did the same business practices as Yeah, that banana whatever. You know, I'm really for company. Yes, yeah, so yeah, that brings us to the end of this episode.

34:50 I'm glad to be back for a vacation. We were gonna try and catch up on episodes like have a backup that's not happening. Yeah, another thing we could do for talk about our twenty twenty five goals for this podcast. Yeah. Over the podcast. No, I had to go buy a charger because I didn't get a box. I was saying, Nope, because I have to go to Target to go get a wall charger because okay, I the one I have, I guess it doesn't work. I don't know. Oh no, okay, yeah, so we'll save that for another day. We are definitely going to like record two or three things for Patreon because we have so many like plans and that we were supposed to do, so don't worry about that. And then yeah, we'll be back to normal weekly episodes. And that's one of us get sick. Potentially it could get worse, so Carmen could get worse. She's sick right now and hopefully she doesn't get worse, but we'll see, all right, And yeah, thanks for listening. Thanks for everyone that got us to one hundred ratings on spotifys we're at one hundred. Yes, Also, I have our Patreon members did get Monsanto stickers because they're part of the Patreon. I don't know how to set up a store on our website. I could figure that out and list it there for anyone else. Also was the sticker because it's so cute. It is, it really is. It is so cute. And yeah, quick, thanks to all of our patron members. And there's something like four of you so but we love you. And yeah, I don't have your names so well, but you know you have our proper shout out. You know who you are, all right, And yeah, we hope that this was one nasty storia unknown. Bye,